Lee Anderson
Paid media leader with over 15 years of experience driving growth through innovative PPC strategies, cutting edge campaign optimization, and data-driven decisions.
Notable Work
A selection of projects and campaigns I've been involved with:
Shutterfly
Google Shopping, Google Search, Google Performance Max, Microsoft Ads, Strategy, Budgeting and Team Management. $16M budget. B2B and B2C.
Mitsubishi TV
Management and optimization of Google Ads campaigns, including Google Search, Display, and YouTube for Mitsubishi TV.
Well Earth Goods
I started and grew this business based on Google Shopping and Facebook/Instagram ads, handling everything from Marketing to Team management and photography. B2B and B2C.
Spoonflower
Managed all Google Shopping, Google Search, Google Performance Max, Google AI Max, increasing revenue by 30% during my tenure. 2 million SKUs, $6M budget. B2B and B2C.
Adidas
Display ad placement for multiple shoe launches
Portland Diamond Project
Conceptualizing, managing, optimizing, and reporting on Google Search, Display, and comprehensive social media campaigns (paid and organic) to drive engagement and awareness in the effort to bring Major League Baseball to Portland.
Countless
eCommerce
Businesses
Google Shopping, Google Search, Google Performance Max, Google AI Max and Meta (Facebook) ads management, optimization that builds businesses like Shutterfly.com and Spoonflower.com in to something better!
