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  • Lee Anderson

    Paid Media Leader

  • What I Do

    I've been running paid search for over 15 years, managing Google Ads accounts for ecommerce and DTC brands at every stage of growth. I've managed $15M+ in annual spend across Search, Shopping, YouTube, and Performance Max, and I've built the reporting infrastructure to go with it: Looker Studio dashboards that give clients a real-time read on what's working.

    My approach is straightforward: I manage the full channel, test constantly, and make decisions based on what the data actually shows. I keep conversion tracking clean, feeds optimized, and bidding strategies aligned to real business goals, not vanity metrics.

    I've worked agency-side, in-house, and as a consultant. I operate independently, move quickly, and don't need to be managed.

    Connect with me on Linked In.

  • Notable Work

    A selection of projects and campaigns I've been involved with:

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    Shutterfly

    Google Shopping, Google Search, Google Performance Max, Microsoft Ads, Strategy, Budgeting and Team Management. $16M budget. B2B and B2C.

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    Mitsubishi TV

    Management and optimization of Google Ads campaigns, including Google Search, Display, and YouTube for Mitsubishi TV.

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    Well Earth Goods

    I started and grew this business based on Google Shopping and Facebook/Instagram ads, handling everything from Marketing to Team management and photography. B2B and B2C.

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    Spoonflower

    Managed all Google Shopping, Google Search, Google Performance Max, Google AI Max, increasing revenue by 30% during my tenure. 2 million SKUs, $6M budget. B2B and B2C.

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    Adidas

    Display ad placement for multiple shoe launches

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    Portland Diamond Project

    Conceptualizing, managing, optimizing, and reporting on Google Search, Display, and comprehensive social media campaigns (paid and organic) to drive engagement and awareness in the effort to bring Major League Baseball to Portland.

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    Countless

    eCommerce

    Businesses

    Google Shopping, Google Search, Google Performance Max, Google AI Max and Meta (Facebook) ads management, optimization that builds businesses like Shutterfly.com and Spoonflower.com in to something better!

  • Skills Expertise

    • Google Ads, Shopping, and Measurement Certification

    • Google Shopping/Performance Max Expert

    • Facebook/Meta Ads
    • Google Analytics/Adobe Analytics

    • Microsoft/Bing Search, Performance Max and Shopping Ads

    • Adobe Creative Suite

    • SA360

    • AI Tools and Strategies

    • Team management

    • Integrity and Transparency

    • Digital Strategy

    • PPC Campaign Management
    • A/B testing
    • Landing Page Optimization
    • Search Tracking and Reporting
    • Campaign Launch and LifeCycle Management
    • Digital Media
    • Campaign Testing and Optimization
    • Remarketing
    • Web Content Management

  • Reach Out

    Send me and email below or text (458)285-8042

    Oregon/Remote, USA
    458-285-8042
    458-285-8042
    lee@leeanderson.marketing
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